Production Leadership

• End-to-end campaign management from concept to delivery

• Budget ownership on productions ranging from $5K–$2M+

• Vendor sourcing, contract negotiation, and team management

Content at Scale

• Building systems and workflows to produce high volumes of content efficiently

• Expertise across broadcast, digital, social, and experiential formats

• Versioning, localization, and regional targeting strategies

Creative

• Concepting, ideation, and campaign development

• Translating brand strategy into executable creative solutions

• Partnering with creative teams to shape ideas that resonate with audiences

Creative Integration

• Partnering with strategy, creative, and account teams to bring ideas to life

• Translating big ideas into executable, budget-conscious solutions

• Maintaining craft and storytelling quality while staying on deadline

Innovation & Emerging Tools

• Early adoption of AI in creative workflows: concepting, editorial, motion, and versioning

• Standing up in-house studios and production models for agencies and brands

• Exploring new platforms and technologies to keep content fresh and impactful

Collaboration & Leadership

• Managing and mentoring cross-disciplinary teams

• Building strong client partnerships based on trust and transparency

• Driving alignment across agency departments and external partners

Brands I’ve Produced For
The Home Depot, Chick-fil-A, Toyota, TikTok, AT&T, REI, Verizon, Publix, SharkNinja, Cinnabon, Makita, Southwest Airlines, Coca-Cola, Dunkin Donuts, Baskin Robbins, Buffalo Wild Wings, Jeep, Ram Trucks, AirHeads Candy, GNC, Scott’s, Truist, Georgia Lottery, North Carolina Lottery, The US Marines, Shell and many more.