We produced the Ninja Foodie line spots 100% virtually. That’s 70+ deliverables. We were supposed to be in Ireland with our production partners and clients for a two week shoot. Didn’t happen - all good. 11 days of production with 4:30AM call times and 12 hour days. It was 100% worth it - the work is outstanding. Have a look and thanks to our partners at Unltd Productions (www.unltdproductions.com) and Ponder Films (https://www.ponder.ie) and our outstanding director Brian Durnin for being fantastic partners. This wasn’t easy but the final work made it worth it.

I’ve had the pleasure of working with TikTok as a client for a few years now. We work with the user acquisition group who’s purpose is to attract new users to the platform. Among other strategic insights one that sticks out from a creative and production perspective is for us not to just create ad’s but to create ads that represent tiktok. The other important factor is that we have to produce work at scale…as in 166 spots, in 3 aspect ratio’s (16x9, 9x16 and 4x5) plus still 50,000+ still photos. No sweat. Enjoy!

(note - sorry these videos are so large on the page when viewing via desktop. Something funky happens when embedding via Vimeo)

How does one test the stain resistance of a stain resistant carpet? You hire a “food artist” to paint a Persian design on it…and then vacuum it all away. Did it work? Watch and see.

Special Shouts to the following folks:

Karen Urquhart - Producer

Doug Urquhart - Director/VFX

Erik Huber - Director/VFX

All the amazing creative leads at 22squared especially my partner in crime - Sanders Hearne

An epic photo shoot out in Northern California I produced at Huge featuring the 2019 Jeep Grand Cherokee and the Jeep Wrangler.

Photographer Credits: Chris Arace (who killed it!)

What happens when you take two hyper organized influencers who love being in control and pair them with stunt drivers in the brand new Toyota Camry on a race track in Southern Cali? Have a look to find out.

Special Shouts to the following folks:

Director - Mouse McCoy

Production company - Bullitt

Megan Easter - Producer

All the amazing creative leads at 22squared.

Pinterest is a platform of perfect. But Pin-worthy afters often intimidate more than they inspire. So, The Home Depot, a brand built around doing, changed that by creating Built-in Pins, Pin-worthy afters built inside the Pin itself. For the first time, pinners didn’t just get before and after. They got everything in the middle and also the confidence to do it themselves.

awards -

canne bronze lion

one show

2018 issac award

press - 

Adweek

MediaPost

What does the joy of eating Ice Cream look like? This!

- press

Adweek

The Drum

Marketing Drive 

Here is a commercial that came in to Trade School Studios. We prepped, shot and edited this within 4 weeks. Check out the BTS and the final spot.

Ever wonder how the technology that keeps drivers save in the Toyota Camry could keep bike commuters safe on their commute?  We did.

We worked with Caviar Digital, Fish-Face and Priority Bicycles to bring this idea to life.

press - 

Adweek 

MediaPost

This is the story of how Interface went from being one of the worst polluters in the world to being one of the most sustainable companies in the world.

Awards -

Clio Bronze

Ciclope Festival- Grand Prix

London International Awards- Bronze

Cannes- nomination

The One Show- nomination

The Art Director's Club- nomination

Webby Awards- shortlist

AICP- nomination

REI loyalists are, perhaps ironically, incredibly active online. And so we set out to provide an entirely unique platform for sharing their outdoor experiences. The result was an interactive, timeline-based photo gallery we dubbed the REI 1440 Project. 

The site was able to scrub metadata to determine when each photo was taken and position it accordingly. When the site launched it was, by design, completely empty. But within days it was filled with tens of thousands of amazing photos. Ultimately we were able to fill every minute of the day with user-generated photography.

The campaign was recognized at multiple award shows, including Cannes, One Show, D&AD, and Communication Arts. It was also a finalist for Adobe "Cutting Edge Project of the Year." 

press -

REI's tribute to the 1440 project

Google Think - REI 1440 project

The Insta feed - over 3 million

Design and renovation influencers Kate and Jeremy Bower also known as Bower Power have 4 kids and a work schedule that makes advertising hours seem mild. We teamed up with Toyota to give the Bowers a night to remember powered by the new Camry.

Special Shouts to the following folks:

Megan Easter - Producer

All the amazing creative leads at 22squared.

With the launch of the new Nokia Lumia 920, AT&T wanted to celebrate its status as the first provider to offer a mobile device with the new Windows 8 OS. An operating system so intuitive, it literally becomes one with it's users. From this insight came the idea that the Lumia 920 is like having the ultimate personal assistant. So, who better to demo this amazing device than the actual personal assistant of someone famously difficult? Enter Will Arnett and his assistant, Todd. And, of course, Todd's assistant, the Nokia Lumia 920.

• D&AD in book
• one show finalist
• webby honoree

A series of videos promoting New Orlean’s running back Alvin Karama’s Airheads sponsorship.

Press:

Little Black Book

A collection of films produced for Turner Sports promoting their Bleacher Report app.

What better way to test Pergo’s waterproof flooring than building furniture out of ice sculptures and filming a time-lapse of it melting away. Hard to watch such beautiful work being destroyed - but we did. Enjoy.

Special Shouts to the following folks:

Josh Coleman - Producer

Doug Urquhart - Director/VFX

Erik Huber - Director/VFX

All the amazing creative leads at 22squared especially my partner in crime - Sanders Hearne

Here is a small collection of work we did with our in-house production team. Have a look - bet it’ll make you want a donut!

This 3 part campaign was produced for our clients at FCA. We partnered with Washington Square Films to create these spots.

Work done for the NC Lottery.

Various production partners.

3 TV and online spots we produced for Airheads Candy. Terri Timely from Park Pictures directed these spots with us.

Over the last 4 years we have produced thousands of deliverables for The Home Depot.  This is a small collection of that work.

A simple, funny spot featuring Jordan Spieth.

To celebrate the career and final season of legendary Yankee pitcher Mariano "Mo" Rivera,  we created a cross-platform campaign that spanned broadcast, digital and an on-site experience that drove fans to a site called attmo-ments.com where fans could pay tribute to the departing player. ATTMo-Ments.com was a multi-lingual platform that collected text, photo and video submissions - from Yankee devotees around the world, all showing appreciation for Mo's 19 seasons of stellar performance, and the special "Mo-ments" along the way.
• webby honoree

press - 

sports techie

We provided AT&T customers with a simple and fun application to share their love with Mom and re-enforce the brand promise "It's not complicated."

The AT&T Mother’s Day Card Maker application allowed users to create and send a personalized video card to their mother via Facebook, Twitter or email. The application used our proprietary cloud-based video-rendering platform to dynamically generate personalized videos that were viewable on desktops, tablets and mobile devices.

To increase engagement and exposure for the campaign, the application used an embeddable video player that allowed recipients and their friends to view the videos directly from within their Facebook newsfeed or timeline. Videos were also uploaded to YouTube for increased accessibility and ease of sharing. The application employed responsive design techniques in order to make the experience accessible to users regardless of their device.

During the week the campaign was live, over 10,000 videos were created, resulting in over 100,000 brand impressions for AT&T on Facebook alone.

Press - 

New York Times

When REI opened it's first ever Manhattan location, we were tasked with reconnecting New Yorkers to the great outdoors. For several weeks, REI took over the city. We took advantage of billboards, phone kiosks, bus wraps, taxi tops, and wild postings to spread the word. In addition we created an Augmented Reality experience that allowed users to "unlock" any of the ads and virtually navigate fully panoramic outdoor scenes. It was our way of reminding city dwellers that the great outdoors is actually closer than they might realize. 

We partnered with BIG out of Brazil to bring this live action meets surreal animation spot to life for Mizuno running shoes.

To promote AT&T's Country Deep app on U-verse we partnered with Country Music's mega band - Florida-Georgia line to allow their fans to recreate their hit song "Cruise" by submitting reenactments and lip-syching performance through our custom site or instagram. Lucky winners got to meet the band and perform with them at the CMA fest. 

A content campaign I produced at Huge for FCA’s Jeep Cherokee brand which lives on Facebook, Instagram, Hulu and Youtube. Shot and edited at Former Co.

Here is a bit of content I produced for Suntrust Bank. Timelapse are always fun especially when you capture bright paint colors in a high traffic area.

Special Shouts to Doug Urquhart - DP/Director/VFX

Here are a few spots we shot for our client Boehringer Ingelheim - the parent company for Frontline, Heartgard and Nexgard. These are straight up commercials, but shot during Covid. My producers and I were the only agency personal on set with clients.

Production partner - 8th Street Productions

Director - Jonathan Nowak

We were tasked with creating 150 short form commercials for our client TikTok. We partnered with Greencard productions to shoot all spots in 5 days and then edited and trafficked the work in 4 weeks. This is the new reality of content production.

Sorry for the large videos, not sure why I can’t make these smaller. If you reduce your page size they will fit your screen. (You do this by holding SHIFT and the - button on a mac.)